24.3.07

Confessions of a Master CD Sales Woman, Part 2

Well a great public presentation and an synergistic gross sales crew is just the start to seling more than CDs at gigs. The Rogues also use other salespeople.

"Our Sellers work off of a commission, with bonuses built in when an individual's sales entire ranges a certain amount. Giving a salesperson a committee motivates them to sell more than merchandise than just giving them a level rate. We make have got minimal pay for a day's work when the gross sales are not good. In that lawsuit the set usually pays $50 day, or a 10% committee of the gross gross gross sales total, whichever is greater.

At the more than modern venues, such as as upland games and Celtic festivals, we have got establish that having a sales table is an extremely successful manner to increase sales, especially in combination with a roaming salesperson (when using both are appropriate). At public house gigs, we only have got a gross sales table. Having person wander in a tight space like a public house would be seen as too aggressive or invasive, which the Rogues make not promote their salespeople to be. Friendly competition between two or more than Sellers is good as long as there is a feeling of squad spirit. Our Sellers aid each other out when one necessitates alteration or more than than stock.

The bigger the crowds, the more gross sales people are needed. The sheer size of the crowd have a enormous impact on sales. When you acquire that many people standing or sitting that stopping point together and they are all excited about the music, it is like a rippling effect--once the gross gross sales start flowing, everyone looks to leap on the purchasing bandwagon.

At one peculiar show at the Old Line State Renaissance Festival, where the crowd was huge, our three Sellers were not able to maximise the full sales potential. A good indicant of my not being able to tap the gross sales possible that is when I am standing in one topographic point and have got not moved out of it the full show. Just as soon as I complete one sell, another individual come ups up to purchase a CD. I name that standing in a "sweet spot"--when people come up up to you already wanting to purchase a CD. My occupation then is to seek to calculate out, as
quickly as possible, what cadmium or CDs would best lawsuit what they are looking for. I always seek to point out the fact that they can tell more than CDs through the website or mail order, or listen to the music on MP3.com.

As a bandmember's wife, I am always trying to advance the band. I take concern cards from people who desire to engage the set for possible gigs and I direct them to my husband, Randy, who is the concern director for the band."

1. Honor gross sales people with commission
2. Set up gross sales table for venues
3. Promote friendly gross sales competition
4. More people to sell for bigger crowds, bask 'ripple effect'
5. Take concern cards to gigs and manus out at every opportunity.

The Rogues utilize CDBaby to sell their CDs. Why? See for yourself?

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