A couple calendar months ago, I wrote The Rogues to inquire them directly what it is that brands them so successful at merchandising CDs, and why they are one of the top 10 sets on CDstreet merchandising CDs. Sharon Wothke wrote back:
"As caput gross sales individual for the band, I believe that I would be the 1 to speak to. The Rogues are definitely alone in what they do, and if you will indulge me, very good at what they do.
As a gross gross sales person, I cognize that the manner the cats play their music definitely is the greatest factor in their sales quotient. When the music, which can be described as infectious, is smoking hot, and everyone is having a good time, the gross sales are usually pretty good. Most people who come up up to a Renaissance Festival, where the set still makes the lion's share of their gigs, make not come
expecting to purchase a cadmium with pipes music on it. The Rogues have got converted many people to this word form of music. So in other words, they make a alone ambiance which is contributing to sales.
If the cats are doing their occupation (making great music), it do my occupation a batch easier. Iodine just have got to be available and approachable to people and looking like a I am a portion of the show for people to experience comfortable in coming up to me. We started from the very beginning employing the usage of a roaming basket. It is very effectual and other groupings have got successfully copied our approach.
Our Sellers walk around holding up the merchandise so people can see them. Our Sellers seek to intermix in with the show and not be pushy, just visible. I personally bask interacting with the crowd, spoofing off of what is being said on the phase and telling gags to do the audience laugh. And I will speak and be nice to everyone, even if they don't purchase a cadmium simply because I bask people and I am trying to be an embassador for the band. They may not purchase today, but opportunities are they will believe about it and purchase a cadmium at another time."
Straight from the Master's mouth. What makes it take?
1. Great music
2. Great unrecorded performance
3. Roaming gross sales people with handbaskets of CDs
4. Peter Sellers hold up merchandise DURING the show
5. Peter Sellers blend in an interact with the show
The Rogues utilize CDBaby to sell their CDs. Why? See for yourself?
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