Building a Band Newsletter

I first started publication my set newssheet during the Summer of '98. I tried the snail mail route. It was exhausting. Electronic newssheets (aka ezines) were the manner to go.

I must've tried it all too. I promoted gigs, told of our up-to-the-minute accomplishments, gave away a free mp3 every month. Some of it worked. Some didn't.

Here are some tips I've learned about running my set newsletter:

Give away something for free. It can be as simple as an MP3 download at MP3.com. Or a sticker. A free cadmium once a month. Well worth the cost for their loyalty. And it can be a great promo tool to pull people into sign language up for your newsletter.

Hype your band. State your fans about all the set news. Who's reviewed your up-to-the-minute CD? Post rave testimonies by your fans. Post them on your website too. Be positive and allow them cognize you are the best!

In the two old age I've managed my fan newsletter, I've had tons of fans write, saying, "Wow! I'm glad you're doing so well." We weren't. And I didn't lie. But our many little successes sounded like large 1s to our fans. That is what ballyhoo is all about.

Keep it short. Write as if you were writing for a newspaper. Compose legal brief paragraphs about your greatness. Use newspaper headlines that do your fans desire to read it. Supply frequent golf course to your website where you can post articles or more than "further info".

Publish every 7-10 days. This depends on how much information you get. But as long as the content is short and informative, people won't mind. If you add a small drama, like how you're doing on MP3.com, and how they can help, you'll maintain the fans reading. But if you're not gigging much, and don't have got much news. Don't publish. Give your fans what they deserve, the best.

Don't acquire upset if people unsubscribe. It happens. If you lose half your list, see adjusting your publication schedule. But anticipate that some people can't cover with a newssheet every 7-10 days. Perhaps every two weekes is better. I was doing every two hebdomads until I realized how much more than effectual a 10 twenty-four hours agenda was for our fans. But less than two weeks, and you are no longer on the bow presence of your fans' minds.

Choose a great inspiring name. Something that have meaning and is fairly informative. Certainly you can can acquire by without one, but a good name could pull people just out of curiousity.

Make it visually appealing. Keep lines short--60-65 fictional characters followed by a difficult return. Rich Person a nice amount of space between sections. Add a table of table of contents at the beginning of the newsletter. Text newssheets work best, at present, but if you make up one's mind on an hypertext markup language ezine. Brand certain you prove it out extensively beforehand. Artwork demand to be attached to your message. But maintain it visually interesting on all accounts.

Content is King. You hear it all over the cyberspace selling circles. Brand certain the information you supply is utile and relevant. My greatest job is that my newssheet have endorsers worldwide and until we got hooked up on MP3.com, it was useless revealing our fans about gigs in Austin. So have got information that is interesting for EVERYONE!

Reward your fans. Give price reductions for their loyalty. Rich Person your cadmium on sale to newssheet subscribers.