Zone4Play, Inc. ("Zone4Play" or the "Company"), a leading developer of interactive software and technology for the betting and gaming industry, today announced the launch of a new and unique poker game - Face-Up Hold'em - for multiple e-gaming platforms.
The online poker market has grown to an industry that generated $4 billion in revenues in 2005. The new patent-pending solution, "Face-Up Hold'em, based on the popular Texas Hold'em Poker, but with a fixed odds twist, will be available on all the interactive platforms in the UK, including mobile, Internet, interactive TV and in particular participation TV.
The game will be available by the end of Q2 2006 to 10 million households in the UK, enabling for the first time TV viewers (interactive and broadcast) to play fixed odds poker. In addition, it will enable TV viewers to participate in poker TV shows by betting during each hand on the results of the game.
"We are excited about the introduction of this new game, which strengthens Zone4Play's growing e-gaming portfolio, as market demand is proving to be higher than ever," said Shimon Citron, CEO of Zone4Play. "We are constantly looking to expand our selection of e-gaming solutions - to provide maximum client satisfaction for our partners."
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